Making progress in sales and marketing automation

December 29, 2022

BOW is doing everything to increase online visibility and brand awareness. They are succeeding quite well, which is why they are creating the best possible sales and marketing automation setup.

BOW receives different types of leads, which come in through brochure and quotation requests. By using marketing automation tools, they track leads into a sales pipeline. In this sales pipeline, it becomes clear where leads come from, which dealer followed up, and at which stage each lead is. The marketing automation process is also linked to the dealer portal, making it a streamlined process, and keeping BOW informed about all leads. Also, the sales funnel shows BOW how effective their marketing campaigns are. This allows BOW to forecast how many orders they can expect in the coming period.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


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