Zebras: the sustainable ventures
This century, start-ups are all about one thing: growth. Growth at all costs. However, this concept is losing its connection to reality. A venture can no longer revolve around its own growth. The world today requires ventures that contribute to the global economy by being as sustainable as possible. BOW therefore focuses on creating fit-outs that are as sustainable and flexible as possible. This more social philosophy on being a venture gives BOW the characteristics of a Zebra.