BOW is making progress in sales and marketing automation!
BOW is doing everything to increase online visibility and brand awareness. They are succeeding quite well, which is why they are busy creating the best possible sales pipeline and marketing automation.
BOW receives different types of leads, which come in through brochure and quotation requests. By using marketing automation tools, they track leads into a sales pipeline. In this sales pipeline, it is clear where leads come from, which dealer followed up, and at which stage the lead it is. The marketing automation process is also linked to the dealer portal, making it a streamlined process, and keeping BOW informed about each lead. Next, the sales funnel shows BOW how effective the marketing campaigns are. This allows BOW to forecast how many orders they can expect in the coming period.